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Woman sitting on the floor with laptop, writing alt text for her website

Don’t forget to add alt text

One important website accessibility standard every website manager should know is that EVERY photo on your site MUST include alt text. Alt text (alternative text), or alt attributes play an essential role in making your site accessible to all visitors.

Tips for all your marketing needs

Mint green, sky blue, rose pink, plum purple paint dabs sit on a white table

Are the colors on your website accessible?

Colors choice is important. It helps sets the tone for what you, your brand/business and your website are all about. If you’re a middle grade or picture book writer, you might use warm, primary colors to evoke a playful sense of youth. If you’re a fantasy writer you might look for more mature, deep colors […]

Crumpled pieces of yellow paper sits next to a laptop, pencils and a cup of coffee.

Why your broad blogging approach is harming your online presence

What’s the number one mistake bloggers make? They cast their nets too wide. They blog about anything and everything that comes to mind. And, as a result, their content is typically broad, unfocused or too basic to be helpful.

Reading recs for my fellow book lovers


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